Kuwait Essays - Kuwait, Gulf War, Economy Of Kuwait,

Kuwait Kuwait is not self-sufficient in agriculture but the country will be in the future. Its production of cereals, vegetables and fruit grown in the oasis of Jahra and scattered smallholdings is not sufficient for the population's needs, due to limitations of water supply, fertile soil, climate and manpower. Much of its food needs to be imported but government investment and the work of the Kuwait Experimental farm have led to improvements whereby existing resources are more efficiently utilized. Kuwait is a small arid desert land of about 6200 square miles. There is virtually no natural source of fresh water. Climatic conditions entail occasional high winds and dust storms, little or no rainfall, and summer temperatures as high as 120?F. "Consequently, arable land amounts to less than 9% of total acreage."1 Soil deficiencies and the intense heat and sunlight allow continued cultivation only by expensive underground pipe-fed irrigation or by hydroponics. Ordinary irrigation under these conditions results in gradually increasing soil salinity. this phenomenon has been the cause of the estimated 1% annual decrease in arable land for the region as a whole. Hence, development of traditional agriculture is severely restricted. 1El Mallakh, Ragaei (Kuwait, Trade and Investment. Boulder, Westview Press Inc., 1989) pg 117 Kuwaitis are under no illusion that self-sufficiency will take less than 20 to 30 years to attain and even then it cannot include such items as beef and cereals. For Kuwait cereal production is considered too expensive and unnecessary. Self-sufficiency in poultry, vegetables and fruit is a visible goal: already Kuwait produces 60% of the eggs it needs, 40% of the poultry meat and 100% of the tomatoes. The next emphasis is likely to be on dairy farming and animal husbandry to increase the 25% of the required milk supplies that is produced in the country. The Kuwaitis are very conscious of the fact that urban growth and the hunting of animals which used to live in the desert has meant the virtual extinction of wildlife. Kuwait is importing from many countries animals such as cows, chickens and sheep. In view of Kuwait's extremely unpromising natural environment which was made even worse after the Persian Gulf War, the key to all its hopes for self-sufficiency lies in research and experiments. Their experimental farm research farm:Omariya, the Kuwait Institute for Scientific Research and the Kuwait Fund for the Advancement of Sciences are engaged in a variety of projects concerned with the hybridization of plants, animal breeding, the increase of yields in desert conditions, the treatment of brackish water and effluent water, irrigation methods, etc. "For example, the use of plastic mulching films as a cover for the soil is already widely known as a method of preventing evaporation, reducing soil erosion and retarding weed growth."2 Winstone, H.V.F.(Kuwait:Prospect and Reality. London, McGraw- Hill Inc., 1990) pg. 198 Kuwait only has 100 acres or so under cultivation in the whole country. This makes Kuwait one of the least agriculturalized countries in the world. The dependence on imports of foodstuffs is almost complete. This state of affairs has had economic as well as sociological effects on the population since the oil exports pay for the food imports. The urbanistic character of the indigenous population has been reinforced by the lack of farming opportunities. Kuwait is trying to change this in order to diversify and balance its economy which at present is highly dependent on finite amounts of petroleum. "Agriculture (including fishing) accounts for but a small portion of Kuwait's gross domestic product (0.24%). This economic sector utilized only 3% of those privately employed."3 3El Mallakh, Ragaei (Economic Development and Regional Cooperation. Chicago, University of Chicago, 1988) pg. 55 Government studies have shown the feasibility of commercial scale production of fruits and vegetables using hydroponic methods. However, little progress has actually been made in terms of expanding the income base of the country. The reasons for lack of progress are obvious:deficiencies of soil, lack of irrigation water, the harsh climate, and the limited supply of agriculturally trained manpower. There is a heavy dependence on expatriate labour since Kuwaitis possess an almost "agriculture-less" mentality, aside from fishing. If agriculture is an industry of the future, fishing, together with pearling have been a major occupation in Kuwait since the foundation of the state. Today with the increase in population and rise in living standards "the local industry provides about 99% of consumption, which is over 5000 tons a year."4 The harvesting and eating of shrimp has progressed most rapidly-doubling in 2 years during the early 1980s. The individual fishermen who still supply two-thirds of the local market, use much of the traditional equipment. Gradually

How To Get Started With Twitter Video Marketing - CoSchedule Blog

How To Get Started With Twitter Video Marketing Blog There’s a lot of talk about social media video these days. However, sometimes Twitter gets overshadowed in that discussion by Facebook and other rivals. That’s a shame, because the platform has done a lot to create new opportunities for social video marketing. If Twitter is keeping pace with social media video trends, then marketers and content creators should be too. In this post, we’ll cover: How to shoot and upload Twitter video. Which types of Twitter video content perform best. How to schedule video tweets along with your other content. Think you dont have video skills? No problem. Youll feel like the next Spielberg by the time were done. How To Get Started With Twitter Video MarketingTo help with your video projects, download our free video script template: Why Does Twitter Video Matter? Video content is gaining steam on social media. That includes on Twitter. A 2015 report from Twitter  confirmed some interesting statistics: 82% of users watch video on Twitter 90% of those views happen on a mobile device 41% of users think Twitter is a great place to find video content That should settle any skepticism. Despite these stats, not all brands are creating Twitter content. That means more opportunity for you to stand out. Did you know 82% of users watch video on Twitter? How To Create Twitter Video Content There are three ways to create video content on Twitter: Shooting video in-app using Twitter Video. Directly uploading video files. Sharing video links from YouTube (and other video sharing services). Let’s walk through how each method works. How To Shoot Video Using The Mobile App Shooting video directly in the Twitter mobile app is simple. Here’s how it works: 1. Download the Twitter mobile app (iOS or Android). 2. Open a new tweet window and press the camera icon: 3. Next, select the video camera icon: 4. Then, hold down the button to record your video: Once you’ve shot your video, you’ll be able to upload it directly to Twitter. These screenshots were taken on an Android device. However, the steps are the same for iOS users (the icons just look slightly different). For further details and in-app video editing direction, check out Twitter’s help documentation. How To Import Video From Your Phone Importing video from your phone to Twitter is easy, too. 1. Open a new tweet window and select your video: 2. Next, you’ll have an opportunity to edit your video: 3. Finally, write your post copy and publish your video: How To Direct Upload Video Files To Twitter What if you have a video file you want to share on Twitter? That’s easy enough as well. On Mobile 1. Open a new Tweet window. 2. Select your video from your available media: 3. Write your message and publish your video tweet. On Desktop 1. Open a new tweet window and click the camera button: 2. Find a video file to upload: 3. If your video is longer than 2:20, you’ll need to edit it down. Fortunately, Twitter makes it easy to select which portion of your video you’d like to post. Click and drag the blue tab left or right to make your selection: 4. Write your tweet and publish it. That's it! What About YouTube Links? Videos directly uploaded to Twitter look awesome. However, chances are you’ll want to share YouTube links, too. No problem. YouTube videos look great on Twitter as well, and you don’t need to do anything more than paste your URL. Here’s what the live tweet looks like: Clicking the thumbnail then expands the video player: Recommended Reading: Introducing Social Video from What Are The Pro’s And Con’s Of Video On Twitter? Twitter's mobile app  has cool applications for shooting video in the moment. If your video is already created though, you have a choice to make. Should you upload it to YouTube, and then paste the link in a tweet? Or should you upload your video file directly? It depends.  Before making a decision, you’ll need to weigh  some pros and cons. What Are Twitter’s Technical Requirements For Video? What Equipment Do I Need To Succeed? You just need a phone or a camera, right? Sure, that’s a start. But what about mics? And what kind of camera? Does it matter if you have an iPhone or Android device? Let’s run through your options. iPhone Vs. Android: The Eternal Debate If you plan on shooting mobile video, either iPhone or Android smart phone will work. Windows phone users can’t shoot in-app video, but you can always use your phone’s video camera, and then upload the file via the Twitter app. How Can I Get Better Sound? Smartphone mics are decent enough for basic purposes. If you want better audio quality though, external microphones can help. There are also some simple tactics you can employ. This video from StoryGuide offers an excellent primer on improving smartphone audio recording quality: Got The Coffee Shakes? Get Yourself A Tripod. If you’re handholding your phone while shooting video, some shakiness is inevitable. For those times you need a steady shot, though, a tripod can help. A search for â€Å"smartphone tripod† on Amazon gets more than 500 results, ranging in price to fit your budget (disclaimer: Amazon didn’t pay us anything for this link). What About Editing Software? If you plan on editing your videos outside the Twitter app, and then uploading them later, you’ll need editing software. Windows Movie Maker (Windows) and iMovie (Mac/iOS) are both more than good enough for basic needs. Recommended Reading: How To Do The Best Content Marketing On A Limited Budget Which Types Of Marketing Videos Should I Shoot For Twitter? Now we’re ready to actually shoot some videos. But, what kind of video will you create? We have some ideas to share. How-To Videos How-to videos are essential for any content marketing video strategy. Twitter is no exception. Shoot videos that quickly show people how to do something useful. Check out this video from Home Depot: A Smarter Home makes life easier more enjoyable. Here are 2 easy projects to get started. https://t.co/KxbKIgp0LE pic.twitter.com/0npqitB6jG - The Home Depot (@HomeDepot) August 31, 2016 Product Demonstration Videos Video is key for helping customers do product research. If you have a new product line, service, or feature, shoot a quick video showing how it works. Here’s an excellent example from Google: Capture and share VR photos with #CardboardCamera, now on iOS as well as Android. https://t.co/H4muxNBCSD pic.twitter.com/RFpcVMIyPx - Google VR (@googlevr) September 12, 2016 Culture Videos People love getting behind-the-scenes looks into brands they enjoy. It humanizes your product and helps people build a connection with who you are, and what you do. Twitter for Video is perfect for capturing candid moments around the office. That’s what online retailer RealTruck.com did when they held their own â€Å"Office Olympics†: Recap video of our office Olympics. Fun was had by all! https://t.co/GEb5WLavxP - RealTruck Culture (@RTCultureTeam) August 25, 2016 Recruiting Videos What is it like to work for your company? Show people! That’s what Amazon did in this example: Have you ever wondered what it is like to work for Amazon as a Software Development Engineer (SDE) ? VIDEO https://t.co/D5aITyVUZC #awscloud - Amazon Careers Dub (@AmazonDublin) July 12, 2016 Response Videos Social media is important for customer service. In fact, some brands are even using video to respond to customers. Next time you get a tweet from a customer, shoot a quick video response. It gives your communication a personal touch, and the extra effort will be appreciated. Promotional Videos If you have a sale or promotion, draw attention with a video. Here’s how Gamestop did just that: Enter the latest @GameStop promotion to win cool Gears prizes! #MyGearsMoment #Sweepstakes pic.twitter.com/jOPPuU3FTT - Rod Fergusson (@GearsViking) September 2, 2016 Shout Out Videos Do you have a partner or cause you want to shout out? Do it with a video. Take a cue from Zappos here: Happy Birthday to the National Park Service! 💠¯Ã°Å¸ â€ Get out there and #FindYourPark!#NPS100https://t.co/qDS4K68Fvl - Zappos (@zappos) August 25, 2016 Interview Videos Contact an influencer or subject matter expert, interview them, and get it on video. Then, share a clip on Twitter. Watch how Mention pulled this off: We asked 5 top influencersâÅ" ¨1 BIG marketing question. Watch 🎠¥ full video here: https://t.co/3SqpkIgopz #mktg pic.twitter.com/XkLiOocJvc - Mention (@Mention) September 12, 2016 Event Videos If you’re hosting an event or attending a conference, shoot a video and show people. Here’s one from Idealist: Had a great time at the @Idealist Grad Fair last night! How about you?!? #gradschool #goals https://t.co/ThWHlf74by pic.twitter.com/iLQB4jPMFn - Idealist Careers (@IdealistCareers) September 9, 2016 Wait, How Did You Embed Those Twitter Videos? Every video above has been embedded from Twitter.  Here's how to embed Twitter video content yourself. How To Embed A Tweet With A YouTube Link 1. Find a video tweet you'd like to embed: 2. Then, click the ellipsis and select Embed Tweet: 3. Copy the embed code and paste it into your content's HTML: 4.  If you're embedding your tweet into WordPress, paste the code where you'd like in the Text editor: 5. And here's what the end result looks like: In case you missed it! #FutureofMarketing for the #StateofInbound with @larrykim and @JoannaLord https://t.co/7LJMm92KGw - WordStream (@WordStream) September 13, 2016 How To Embed A Tweet With Native Twitter Video The process is mostly the same here. The only difference is you can choose to either embed the entire tweet (video, text, and links), or just the video: Here's what this video looks like on its own: Just checking out our applications new video feature. pic.twitter.com/zAKpoAzq6N - Brock (@BrockGAzure) September 13, 2016 Recommended Reading: How To Develop A Winning Social Media Content Strategy (Free Template) How Can I Create Better Videos For Twitter? We'll defer to Twitter themselves for this one with this handy infographic: Recommended Reading: How To Write Like A Journalist To Be A Better Marketing Storyteller How To Use Social Media Analytics To Create The Best Content How To Generate Better Social Media Campaign Ideas Like A Creative Genius Publish Twitter Videos With Social Video From Did you know you can schedule and publish Twitter videos in ? We  launched our Social Video feature just last week. It’s something we’re really excited about, and should make creating and scheduling video tweets a whole lot easier. Here’s how it works:

American Political Parties Research Paper Example | Topics and Well Written Essays - 500 words

American Political Parties - Research Paper Example Northern anti-slavery modernizers and activists founded the Republican Party in 1854 .The party became prominent in 1860 when Abraham Lincoln was elected into office and made use of the party’s machinery to facilitate winning of the American Civil War. Consequently, on the eve of the 3rd Party System that is from 1854 to 1896 the party controlled national politics as well as the 4th Party System (1896-1932).At present, GOP is in support of an American conservative policy, having more foundations in social conservatism, fiscal conservatism and economic liberalism (Noel,2014). The Democratic Party on the other hand is another main political party in America and happens to be the oldest party worldwide. It has been fighting head on with the Republican Party since 1854.Starting 1912; the Democratic Party has effectively situated itself as the liberal party tackling domestic issues. Much of the Democratic Party’s agenda has been shaped by Franklin D. Roosevelt’s economic philosophy which has had a strong influence on contemporary American liberalism from 1932.The White House was under the control of New Deal coalition of Roosevelt, until 1968, the exception being only the period from 1953-1961which was under Eisenhower. Generally, liberals have been center-left, supporting social progressivism, social justice, the welfare state and a mixed economy (Schaffner, 2012). The 2004 US presidential election was conducted onTuesday, 2nd November and incumbent President George W. Bush of Republican Party defeated his Democratic Party rival, John Kerry-a Massachusetts junior senator by then. Republican Party nominated Bush together with the then Vice President Dick Cheney. The dominant theme through the entire electioneering period was foreign policy especially the War on Terrorism spearheaded by Bush as well as the consequences of 2003 Iraq invasion. The Republican presidential nominee was John McCain for 2008 presidential nominee after obtaining 1191 delegates

Deism as a Worldview Essay Example | Topics and Well Written Essays - 2750 words

Deism as a Worldview - Essay Example divine revelations and holy books of revealed religion. Essentially, through the use of Reason, a belief in God is determined by the observation of the order and complexity found in nature and our own personal experiences of nature. The nature of God has been a point of contention for Deism because it has been defined as a religion that acknowledges a specific nature of God but in actuality it does not and leaves it up to the individual Deist to determine what they believe that nature to be. Overall, Deism is not a hard concept to understand as Deists use Reason and rational thought to develop their view on God, morals and life. [3] History : Deistic thinking has existed since ancient times (e.g., in philosophers such as Heraclitus and most especially Plato, who envisaged God as the Demiurge or 'craftsman') and in many cultures. The word Deism is generally used to refer to the movement toward natural theology or freethinking that occurred in 17th-century Europe, and specifically in Britain. Natural theology is a facet of the revolution in world view that occurred in Europe in the 17th century.[4] The 17th century saw a remarkable advance in scientific knowledge: the scientific revolution. The work of Copernicus, Kepler, and Galileo destroyed the old notion that the earth was the center of the universe and showed that the universe was incredibly larger than ever imagined. These discoveries posed a serious challenge to biblical authority and to the religious authorities, Galileo's condemnation for heresy being an especially visible example. In consequence, the Bible came to be seen as authoritative on matters of faith and morals but no longer authoritative (or meant... Deistic thinking has existed since ancient times and in many cultures. The word Deism is generally used to refer to the movement toward natural theology or freethinking that occurred in 17th-century Europe, and specifically in Britain. Natural theology is a facet of the revolution in a worldview that occurred in Europe in the 17th century. The 17th century saw a remarkable advance in scientific knowledge: the scientific revolution. The work of Copernicus, Kepler, and Galileo destroyed the old notion that the earth was the center of the universe and showed that the universe was incredibly larger than ever imagined. These discoveries posed a serious challenge to biblical authority and to the religious authorities, Galileo's condemnation for heresy being an especially visible example. In consequence, the Bible came to be seen as authoritative on matters of faith and morals but no longer authoritative (or meant to be) on matters of science. Isaac Newton's discovery of universal gravitati on explained the behavior both of objects here on earth and of objects in the heavens. It promoted a worldview in which the natural universe is controlled by laws of nature. This, in turn, suggested a theology in which God created the universe, set it in motion controlled by natural law, and retired from the scene. The new awareness of the explanatory power of universal natural law also produced a growing skepticism about such religious staples as miracles (i.e., violations of natural law) and about books, such as the Bible, that reported them.

Dimensions of Culture Research Paper Example | Topics and Well Written Essays - 250 words

Dimensions of Culture - Research Paper Example This means that people in the United States do not conform to each other and operate while giving precedence to their own interest over the interest of the society and their family (Clearlycultural.com, 2009). In the context of the cultural dimension of masculinity, Americans experience more of a masculine cultural orientation. This is because in the United States more preference is given to the values of individual attainments as well as individual success as compared to the feminine cultural values such as caring for others. The American citizens have no issues in managing and acting in uncertain situations. The citizens of America are more likely to face new challenges and new scenarios in a positive manner and are always ready to accept change. Lastly, the people of the United States do not have a future oriented approach in their life (Geert-hofstede.com, 2015). They are more likely to live in the present and care about the present. This can be witnessed through the fact that th e people in the United States do not plan on saving money and using it later in life and they rather obtain goods and services on credit and pay for them as they

Organisational processes in the Walt Disney Company

Organisational processes in the Walt Disney Company According to De Wit and Meyer (2010) Organisational processes refer to the arrangements, procedures and routines used to control and coordinate the various people and units within the organisation. This can be both formalized processes that span the entire organisation, or more informal organisational processes. The first category can be processes such as business planning and control procedures, final budgeting and reporting. Other control and coordination processes are more limited in scope, such as new product development meetings, yearly sales conferences, weekly quality circles, web based expert panels and quarterly meetings with the board of directors. Informal organisational processes are more about personal networking and influencing decision-making through factors such as informal negotiation. The case of Walt Disney: Control and coordination mechanisms: Corporate governance guidelines: One of the internally control mechanisms in the Walt Disney Company is the supervision done by the board of directors. According to the Walt Disney Company web site, the responsibility of the board of directors is to supervise and direct the management of the company in the interest and the benefit of the companys stakeholders. The board act directly through committees and have the following duties: Overseeing the conduct of the companys business to evaluate whether the business being properly managed Reviewing/approving the companys major financial objectives, plans and actions Reviewing/approving major changes in, and determination of other major issues respecting the appropriate auditing and accounting principles and practices to be used in the preparation of the financial statements Assessing the major risk factors Regularly evaluate the performance and approving the compensation to the CEO. And with the advice of the CEO, evaluate the performance of principal senior executives Planning for succession with respect to the position of CEO and monitor management succession planning for other executives Delegate the authority and responsibility for managing the business in relation to guidelines (Disney Web page). The corporate administration of the company: Another control and coordination mechanism is The Walt Disney Company corporate team, who support services to the business units and affiliates of the Walt Disney Company. The individual responsibilities in this group can be strategic, tactical, diverse and specialized. It can span the whole organisation or focus more on the corporate division. This team work collectively to analyze potential opportunities, assess results and recommend future direction. The corporate planning and control group of the administration is divided into five units: Corporate controllership: This unit is responsible for overseeing the financial statements of the company and also other finance reporting and control functions. Tasks included for this group is developing presentations to senior management and the Audit committee of the board of directors concerning the financial performance of the company, as well as update of significant accounting standards. In addition to this, they work closely with investor relations and corporate communications departments with respect to financial communication. Management audit: The Partners with financial, operational and IT executives to understand their internal control environment, risk and risk mitigation activities. They develop and execute a plan to address key risks and also promote an overall risk and control awareness in the company. Enterprise Finance Processes: Is responsible for optimizing the companys finance and accounting operations. This is done through process improvement, finance system sustainability controls and data governance. As a result, they partner with controllership, planning and financial system support teams to maintain the ongoing efficiency of the financial systems and reliability of data. They also support the finance processes, reporting and system improvements for the company. Operations Planning: The focus and responsibility is on company-wide operating, long-range and capital planning, quarterly and annual earnings and cash flow forecasting. Furthermore all major capital projects and monitoring and assessment of all segment/business unit operating performance. Moreover they are evaluating the financial impact on key business decisions and alternatives, and projects aimed at improving the financial performance of the company. They also make proposals to the board of directors concerning these matters. Accounting Shared Services: Their mission is to provide exceptional service, low cost processing and value added information/consulting for enterprise vide accounting and HR functions. The group work with all the business units to consolidate and optimize transaction oriented processes. Corporate synergy and special projects: This unit under corporate administration of the company develops plans and strategies to foster collaboration across all business units. This department work with identifying, communicating and supporting the annual company-wide marketing and synergy initiatives and partners with the different divisions in order to drive those priorities into their business. Corporate Strategy business Planning and Technology: Work with business units to optimize their strategies at the segment level. One can also say that the end result of an organisational process is an organisation. In other words a whole consisting of unified parts acting in harmony to execute tasks to achieve the goals both effectively and efficiently (http://www.cliffsnotes.com/study_guide/The-Organizational-Process.topicArticleId-8944,articleId-8875.html). It can be said to be the process of the product life cycle. In The Walt Disney Company and its Media and Broadcasting segment, the company has established a culture were innovation is encouraged. As stated, Since our brand is innovative, entertaining and inviting, we create a similar learning environment that encourages employees to learn and develop in engaging and developing ways (http://corporate.disney.go.com/careers/learning.html). As a result of this, the company offer a variety of training programs and learning opportunities. In addition to this the company recognize and reward their employees both individually and in teams (http://corporate.disney.go.com/careers/rewards_and_recognition.html). This can also be said to be part of the organisational processes of the company.

Hsm 541: Week 2 †You Decide

HSM 541: Week 2 – You Decide Krystal Richards Professor Alan Flower Middlefield Hospital has been a great healthcare facility to the Middlefield area. Middlefield Hospital consists of a 450-bed tertiary facility in a major urban area in the Northeast. The hospital is an integrated health system that provides the full array of inpatient and outpatient services. The hospital enjoys a reputation of quality care in the area. In recent years, there are areas of concern that need to be addressed.As I have been assigned the position as the new Chief Executive Officer (CEO) of Middlefield Hospital, I will provide strategies and recommendations needed for implementation to turnaround the hospital into a more positive experience not only for the patients but for the employees as well. My approach will implement a triad of care – access, cost, and quality. Middlefield Hospital has been a key staple within our market area of Middlefield. The hospital was able to build another facil ity on the other side of town.The new hospital offers much better facilities and the technology is state of the art. While visiting the new hospital, I noticed that the staff appeared much more invested in the quality of patient care and the patients also seem happier. As with new facilities, there comes lots of excitement. The quality of our old facility needs to be upgraded and needs some new type of organization. There needs to be a balance of power so that the new hospital is able to start performing better. This lies within the hospital medical staff, hospital administration, and hospital governance.With the hospital medical staff we need to take into account their pay for their performance on the work they do. This will in turn encourage them to want to stay with the hospital knowing they will have a steady long-term position. Hospital administration is another important thing to take into account since they work with the clients just as much as the medical staff does. From he alth insurance, to IT, to security everyone plays a key part in making sure that the patients feel comfortable. To mprove the performance, there need to be upgrades with the systems that the hospital uses to keep track of the patients information. I recommend using Epic as a tool to help keep all of the patient’s information confidential and easy to access with a click of a button. This will allow for every department to have access to a certain patient’s file whether to be from a doctor entering notes about the patient’s visit, to health insurance billing department making sure that copays and such are being paid and their accounts are kept up-to-date.The hospital governance plays an important role because of the need for funds to help keep the hospital. By providing more outside events to raise money for the hospital will be a great start to being able to fully provide for each patient that comes through Middlefield Hospital doors. Since the employee morale is going down, I think it is important to obtain a good relationship with the local university, Essex University, to provide jobs and internships to the students in the nursing program.This nursing program will make sure that our managers will be able to teach classes at the university and help train the students to be prepared to work in the hospital. This should address the problem of the employee turnover rate to decrease and bring down the number of nursing vacancies. Nurses are a very important part of the hospital because they are by the patient’s side more than the doctor can be, so they have to show compassion all of the time. This is not a hard characteristic for them to have because they already know how much helpful being a nurse can be.Also by providing better compensation packages to prospective employees might help as well. Middlefield Hospital needs the best of the best in terms of medical staff. Now that there is another hospital in the area, we need to make sur e that both hospitals can be top notch at all times. As with all plans and strategies, this is just the beginning. I believe that Middlefield Hospital will be on top in our marketing areas. By planting these seeds, I am sure that our hospital will continue to grow and become a valuable part of the community.

Perodua Company Assignment Essay

The automotive sector is a key industry in a Malaysian economy. There are given major challenge facing the automotive manufacturing, in exacting globalization, liberalization and growing competition, there is a must to evaluate the tactical trend and the competitive advantage for the domestic automotive sector. This study undertakes to explore the environmental factors that are likely to influence the marketing performance in PERODUA Malaysia. Perodua does not contend with Proton for the similar market position because Perodua mostly produce small-compact cars. . In Malaysia Perodua is second automobile manufacturer which after Proton. PERODUA is a leading automotive firm in the local automotive industry, with aspirations of becoming a global organization. Founded in 1993, PERODUA has grown from a company offering a single invention into a strong and dynamic Group such as the: Perodua Kancil – August 1994 The Perodua Rusa – March 1996 The Perodua Kembara – August 1998 The Perodua Kenari – June 2000 The Perodua Kelisa – August 2001 The Perodua Myvi – May 2005 The Perodua Viva – May 2007 The Perodua Nautica 4WD – May 2008 The Perodua Alza – November 2009 SUPPLIERS A contributory wholly-owned by Daihatsu (M) Sdn Bhd, DMM Sales Sdn Bhd was formed in 1994. Since then, DMM Sales have successfully established as the major merchant of Perodua vehicles in Malaysia, with sales/service outlets in most of the states. Factor study and hierarchical regression study are used to approve the theoretical model and to test the proposed hypotheses in the study. The findings showed that gender, level of income, level of education and age have impact on car buying pattern. These hypotheses are accepted product, price and promotion competency have significant influence on the cars purchased. Perodua Circle (previously recognized as Kelab Automotif Perodua Malaysia) was founded in 1998 with the main objective of  fostering better relationship between Perodua and its vehicle owners. We are pleased to inform that Kelab Automotif Perodua Malaysia (KAPMA) has been rebranded with a more vibrant new identity. KAPMA is now known as PERODUA CIRCLE. The Perodua Circle members also benefit from activities such as car care workshop, factory visit, treasure hunt, bowling tournament and many more. MARKET CHANNEL Customers mostly look at cost and functionality when deciding which car to purchase. Running costs are an important consideration, especially as a result of the recession and the squeeze on incomes. Relationship marketing is marketing program or strategy to protect an existing customer base through an ongoing process by creating new value for customer. Relationship marketing ensures a loyal base of customer. As the relationship develops the buyers starts to feel safe with the supplier and thus trust is developing. The main input of this study is towards better perceptive of present car market in Malaysia would benefit the academicians, manufacturers and car sellers in knowing the impacts of outside factors on car purchaser buying pattern and the importance of family member in influencing cars purchases. A firm’s division objectives will eventually be high related—some will enhance each other while others will compete. For example, as we have discussed, more exclusive and higher service distribution will generally entail less intensity and lesser reach. Cost has to be traded off against speed of delivery and intensity (it is much more expensive to have a product available in convenience stores than in supermarkets, for example). For a company it is very necessary to have updated date and to have a close watch and to assess the ever changing environment around them. There are 2 types of environment and there are Micro Environment and Macro Environment. MICRO ENVIRONMENT Micro environment factors are factors close to a business that have a direct impact on its business operations and success. Before deciding corporate strategy businesses should carry out a full analysis of their micro environment. As all businesses need customers, they should be Centered  (Orientated) around customers. The firm’s marketing plan should aim to attract and retain customers through products that meets their â€Å"wants and needs† and excellent customer service. Employing staff with relevant skills and experience is essential. This process begins at recruitment stage and continues throughout an employee’s employment via ongoing training and promotion opportunities. Suppliers provide businesses with the materials they need to carry out their business activities. A supplier’s behavior will directly impact the business it supplies. For example if a supplier provides a poor service this could increase timescales or product quality. An increase in raw material prices will affect an organization’s Marketing Mix strategy and may even force price increases. Close supplier relationships are an effective way to remain competitive and secure quality products. While for the micro environment consists of 6 factors in PERODUA such as customer, company, competitors, supplier, Marketing Intermediaries & public. CUSTOMER Customer can be divided into 5 types such as consumer market, business market, reseller market, Government market & global market. The consumer market in Perodua manufacturing shows that Perodua Company comes with varies vehicles that are able to attract buyers particularly these who want an reasonable yet efficient vehicle. The company mostly targets on individuals or family who want to buy worth car at a quality as Perodua Company sets up the prices that are sensible and affordable by most consumers. Perodua Myvi is product on May 2005 by Perodua Company which is one of the examples for individual or family use. Besides that the business market is the companies which buy goods and services are to be used in the production id other goods For instance, Perodua Company buys the parts from other countries but the assembling is done in Malaysia. The companies that purchases the goods or services and resell the product without making any changes to it. For examples, Perodua dealers get the manufactured goods from the main company and finally distribute to them without making any changes of the cars. For government market they may pay for it to be used it in the production of goods and services. For example, the model of Perodua Myvi, Perodua Kancil, Perodua Viva are provided to the government for the use of National Parade Day. The products used for the use of the government to carry on with the  government duties. For international market, Perodua Myvi purchases for the overseas market such as United Kingdom, Singapore, Brunei, Fiji, Nepal and Sri Lanka. COMPANY This segment is about the togetherness which should be there among all departments so that the product will be delivered to the customer in the desired time. This process will be an incomplete process if there are disagreements between departments, which will result in a delay of not delivering the product to the customer on time. MACRO ENVIRONMENT Macro Environment contains external forces that an organization can’t directly control, instead organizations need to manage their macro environment in a way that benefits them. A PEST analysis is used to identify the external forces affecting an organization/making up its Macro Environment. This is a simple analysis of an organization’s Political, Economical, Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis.

The eNotes Blog Seven Reads To Lift Your HolidaySpirit

Seven Reads To Lift Your HolidaySpirit The hustle and bustle of the holiday season are in full swing. While some of us may be roasting chestnuts on an open fire, others are feeling overwhelmed by the chaos. Winter is the perfect reading season, so why not avoid the mall mayhem and indulge in some light reading? Here are seven holiday reads sure to leave you feeling festive! A Christmas Carol by Charles Dickens When has A Christmas Carol not made a holiday reading list? Arguably, its the most classic Christmas tale that has remained a seasonal staple for generations. Dickens crafted a timeless ghost story that reminds us of the often overlooked joys of the holiday season. One of the most iconic characters in literature, Ebenezer Scrooge symbolizes the redemptive qualities of human nature, reminding us all that it is never too late to make positive changes for a brighter future. As the year comes to an end, this is the perfect novel to encourage reflection on this past year and establish resolutions for the upcoming one. A Christmas Memory by Truman Capote A classic story based on Truman Capote’s childhood, A Christmas Memory is a nostalgic account of the author’s last Christmas spent with his older cousin. This novel is full of classic feel-good activity, like baking fruitcakes and flying kits, and inspires readers to hold on to some tethers of tradition. A heartfelt, coming-of-age story, Capotes short story reminds us to reminaboutce on the people and practices that make our holidays truly special. Journey of the Magi by T.S Eliot The Journey of the Magi is a poem from the first-person recollection of a Magus, one of the Persian Magi, who came to visit the Christ child as recorded in the second chapter of Matthew. Beyond the biblical nature of the poem, Eliot explores universal  themes of uncertainty and fear that can accompany times of transition. The next time you pass a Nativity scene this holiday season, whether youre Christian or otherwise, take note of the three wise men bearing gifts and muse on these universal human feelings highlighted in Eliots poem. Skipping Christmas by John Grisham Fed up with the materialistic conventions of Christmas, a married couple decides to save money and abandon their yearly traditions. Their community is not amused by the couple’s efforts to boycott the holiday and purposely try to make the couple regret their decision. While Christmas may be intended to be a unifying occasion, its original purpose is often clouded by the commercialization of society. Grisham’s humorous novel is a reminder of what really matters during the holidays. Hint: its not buying stuff. Kwanzaa and Me by Vivian Gussin Paley KWANZAA AND ME is a series of dialogues based on meetings with the author and teachers, as well as parents, exploring the idea of African-American children being placed in all-black schools to provide more cultural support. Paley’s work encourages readers to have conversations about institutional racism, the education system, and the importance of celebrating heritage. Kwanzaa is a time to honor the virtues that strengthen community, therefore this is a fantastic read to not only shine a light on current issues present in our country but to also gain some perspective this holiday season. Amazing Peace by Maya Angelou During the White House’s Sixty-Third Annual Pageant of Peace in December 2005, Angelou read â€Å"Amazing Peace† before President George W. Bush lit the national Christmas tree. Influenced by the rhetoric, rhythm, and imagery of Southern black preachers and gospel choirs, Angelou acknowledges that humanity has still not found peace, despite the countless progressive efforts made throughout history. Regardless of what you choose to celebrate this holiday season, Angelou’s poem is a reminder that we should all practice peace.   A New Year’s Eve Adventure by Ernst Theodor Wilhelm Hoffman A New Year’s Eve Adventure is a story-within-a-story, merging reality with fantasy. Essentially, it’s about a man who falls in love with a beautiful woman, sells his soul to the devil, and is doomed to wander eternally in search of his lost self. While this may be far from your ideal New Year’s Eve adventure, this story is an entertaining, romantic fantasy sure to inspire a good look into the mirror. Do you want to learn more about these authors and their other literary works? Check out to find detailed biographies of your favorite authors alongside full summaries and study guides! (Feature Photo via Pinterest)

How to Read and Understand a Difficult Book or Chapter

How to Read and Understand a Difficult Book or Chapter Weve all encountered chapters or books that we just cant get into or we dont understand. There are lots of reasons for this: sometimes were required to read about a topic that is just plain boring, sometimes we try to read material that is written way above our current reading level, and sometimes we find that the writer is just plain bad at explaining things. It happens. If you find yourself reading an entire chapter or book several times without understanding it, try taking the following steps. Be sure to do steps 1 to 3 before you jump in to read the text. Difficulty: Hard Time Required: Differs by length of written material What You Need: A difficult book or passageNote paperPencilSticky note flagsQuiet room How to Do It 1. Read the introduction and reflect.  Any nonfiction article or book will have an introductory section that gives an overview of the main points. Read this first, then stop, think, and soak it in.Reason: All textbooks on a certain topic are not created equal! Every writer has a certain theme or point of view, and that will be introduced in your introduction. Its important to understand this theme or focus  because it will help you to recognize why certain examples or comments appear in your reading. 2. Look at the sub-headings. Most books or chapters will progress in some manner, whether they show a progression of time or an evolution of ideas. Look over the topics and try to find the pattern.Reason: Writers begin the writing process with an outline. The subheadings or subtitles you see in your text show you how the author started when organizing his/her thoughts. Subtitles show the overall subject broken down into smaller segments which are arranged in the most logical progression.   3. Read the summary and reflect.  Right after you read the introduction and subheadings, flip to the back of the chapter and read the summary.Reason: The summary  should re-state the points that were mentioned in the introduction. (If they dont, then this really is a difficult book to understand!) This reiteration of the main points may offer the material in more depth or from a different viewpoint. Read this section, then stop and soak it in. 4. Read the material. Now that youve had time to understand the points the author is trying to convey, youre more apt to recognize them when they come along. When you see a major point, flag it with a sticky note.   5. Take notes. Take notes and, if possible, make a brief outline as you read. Some people like to underline words or points in pencil. Only do this if you own the book. 6. Watch for lists. Always look for code words that tell you a list is coming. If you see a passage that says There were three major effects of this event, and they all impacted the political climate, or something similar, you can be sure there is a list following. The effects will be listed, but they may be separated by many paragraphs, pages, or chapters. Always find them and make note of them. 7. Look up words you dont understand. Dont be in a rush! Stop whenever you see a word that you cant immediately define in your own words.Reason: One word can indicate the entire tone or view of the piece. Dont try to guess the meaning. That can be dangerous! Make sure to look up the definition. 8. Keep on plugging through. If youre following the steps but you still dont seem to be soaking in the material, just keep reading. Youll surprise yourself. 9. Go back and hit the highlighted points. Once you get to the end of the piece, go back and review the notes youve made. Look over the important words, points, and lists.Reason: Repetition is the key to retaining information. 10. Review the introduction and summary. When you do, you may find that youve absorbed more than you realized. Tips Dont be hard on yourself. If this is hard for you, its probably just as hard for other students in your class.Dont try to read in a noisy environment. That might be ok under other circumstances, but its not a good idea when attempting difficult reading.Talk to others who are reading the same material.You can always join the homework forum and ask advice from others.Dont give up!

Cultural studies Essay Example | Topics and Well Written Essays - 2000 words

Cultural studies - Essay Example In the present situations, media has adopted diversified roles, and has therefore got immense popularity among the public, the media had offered much beyond entertainment to its viewers and readers, and has included different programs and articles with particular reference to business, modern technology, healthcare, space and many other happenings around the world (Arthur, 2005). The commercialization of the media is regarded as the excessive involvement of the advertisements into product, in the present days very element within the media is in quest to secure maximum financial gains through advertisement campaigns, but such media agencies have been cautious enough not to affect the quality of their product, and therefore such advertisement campaigns are preferred through which maximum financial benefits can be achieved by the media (Tharp, 2001). The advertisement plans has adopted a major shift, the focus from the publication of the characteristics of the brand has shifted to the psychological needs of the consumer. The consumer of the specific brand is highlighted for the brand promotion purpose, against the attributions of the brand itself. It is common to observe the photographs of the female models with every brand advertisement, the women body adds more spice to the brand, and be it foods or automobiles. The advertisement industry has observed success in their brand promotion for specific campaigns that involved women models in particular. Several factors have been identified which shall bring about appropriate understanding of the women inclusion on brand promotion i.e. the women itself is source of attraction for the male consumers, therefore the inclusion of the women in any of the advertisement ensures reasonable market shares of the male community. The women portrayed in these brands are glamorous and sexy; such p rojection is regarded as the convenient method for the brand promotion (Tharp, 2001). The inclusion of the

Issues in Australian Health Services Essay Example | Topics and Well Written Essays - 1250 words

Issues in Australian Health Services - Essay Example Australia has many problems in the healthcare system of today, very much like many other countries in the world . In an effort to determine what the top issues for this system are, a survey was done. This survey was posted on Google Master and healthcare workers were informed that it was available. The goal was five responses and twelve actually responded all professionals and all but two were RNs. This paper will take the results of this survey and compare the top three issues to the research. (Note full results of survey in Appendix A). The top three issues as noted in the survey of professionals in the system were, in this order, the increasing aging population including the aging of the healthcare workforce itself, lack of adequate funding to meet the needs of the community or to incentivize nurses to join or remain in the system, and access to health care for rural Australians. All of these three issues, though they appear to be different are tied to two issues. The first is the nursing shortage and the second is the political atmosphere related to healthcare at this time. Research supports the surveyed nurses and their concerns about healthcare in Australia. The biggest challenge at this time is the increased need for care causing a high demand when there are both financial and manpower shortages in the healthcare industry (Gray, Mell & Meinsch, 2009). There is a major shortage of carrers for an increasing number of paitents entering the system. According to Australian Nursing Federation (ANF, 2006). workers in aged care are less often supervised than they need to be based on the fact that there no one to supervise. The Aged Care Assessment Team is becoming overwhelmed and the effect of that is shift to stigmatizing, targeting, and selecting of available care for those that most often need it (Gray, 2009). The second group that deals with this issue is the HACC (home and community care) which is a