How a medium sized company from Denmark expand their business to UK market.

1. Introduction Denmark is a snug and comfortable country, which is located in blue Europe, is worldly concerns in the Baltic ocean and the blue fragment of the battle of Jutland peninsula b smart seting the Baltic Sea and the North Sea. His geographics offers this country productive marine Natural resource. Assumptions that a medium-sized liaison named MIB Industri A/S processes fish using hermetic engineering in Copenhagen, Demark. The company sells mainly in Demark. It has had limited trade experience, primarily in Germany and Austria. At present, the company decided to flourish business abroad. The showtime short term strategy to plump out the international grocery store share is to explore the possibility of MIB Industri A/S come in the UK market. Overview of Denmark The Kingdom of Denmark is the smallest Nordic country, situated in Scandinavia, in northeasterlyern Europe, bordering the Baltic Sea and the North Sea, on a peninsula and a number of islands north of Germany and Poland, southwest of Sweden and south of Norway.

Area: total: 43,094 km land: 42,394 km water: 700 km Land boundaries: total: 68 km border countries: Germany 68 km Coastline: 7,314 km nautical claims: contiguous zone: 24 nm continental ledge: two hundred-m depth or to the depth of exploitation unshared economic zone: 200 nm territorial sea: 12 nm Climate: temperate; humid and defile; mild, stormy winters and cool summers Natural resources: fish, petroleum, natural gas, salt, limestone, stone, gravel and backbone Economy Currency: 1 Danish krone (DKK) = cytosine øre Exports - commodities: machine ry and instruments, meat and meat products, ! fuels, dairy products, ships, fish, chemicals Exports - partners: European alignment 66.6% (Germany 21.4%, Sweden 11.2%, United Kingdom 9.2%, France 5.3%, Netherlands 4.5%), Norway 6.0%, United States 4.7% (1998) Imports: $43.9 billion (f.o.b., 1999) Imports - commodities: machinery and equipment, petroleum, chemicals, grain and foodstuffs, textiles, idea Imports - partners: European Union... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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