How to Save Newspapers

38_sales_Layout 1 3/18/11 2:41 PM Page 38 HOW TO SAVE NEWSPAPERS With the right strategy, digital editions just whitethorn be the way out By Gary Randazzo istockphoto.com 38 E DITOR & PUBLISHE R APRIL 2011 w w w. e d i t o r a n d p u b l i s h e r. c o m 38_sales_Layout 1 3/18/11 2:09 PM Page 39 able come ups of profit? The top dog belike should be asked differently, What do consumers and advertisers persuade from newsprints? Then ask, What do they expect from the Internet? The answers ar different, but there is convergency. The part of overlap is an area of opportunity for creating a business that is required by consumers and advertisers, and capable of creating honor that translates into profits. To determine the real value of a website it is usable to measure the total advertiser dollars worn out(p) on a websiteonly ad buy versus those macrocosm bundled with a publisher or distribution ad buy. These stand-alone purchases talent an te up some insight into the job that advertisers are looking for newsprint websites to perform. The amount of money cosmos pass by advertisers on pure website advertising versus the amount of resources being devoted by newspapers to the website might also be useful information. Newspaper website ventures ought to be competing for Internet dollars, not newspaper dollars. With the amount of resources and talent being put into media Web operations, it seems the media should have invented Craigslist, Facebook, Farmville, or some of the opposite sites that generate huge amounts of traffic. So, another dubiousness is, Are newspapers hard to convert their current business programme to an Internet representative? If so, then what parts of the model are being considered comely of conversion? What parts of the media value created by a topical anaesthetic or regional newspaper can be born-again to the Internet model and celebrate real value? If viewers have access to alone Interne t sites, why testament they come to a newsp! aper website? the same household. Thus, advertising...If you want to welcome a full essay, come out it on our website: OrderCustomPaper.com

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