Priming Theory Essay

Mass media has the capability to influence mountain to recollect based on the media excogitations that have a bun in the oven been presented to them. In thousands of images that great deal see on media sources e rattlingday, the strong recall of each image leave marks on the minds of the viewers or readers which often lead to the conclusion that mass media is the important and powerful tool to deliver messages to the mainstream. From entertainment to business purposes, media plays a very important role in the society.The public does not always notice the strong effects of persuasive advertisements or well-narrated news story presented by media however, the increasing demands determine the impacts of these media constructs to the people in all aspects. plenty grease ones palms a definite product beca apply of the appealing commercial on picture. People conform to the latest fashion trends because the models and endorsers on the magazines. People vote for a certain politicia n because of constant release of propaganda through newspapers. These are righteous few of the many examples showing the strong effects of mass media to the public. all the same though the people are often unaware of these influential demands and theatre of operations consumerism, the society still relies on the ability and credibility of mass media for providing education that would help each cluster function well in the society. This concept has an accurate explanation from the mass conference theorists. The pictures that people see on screen and magazine pages and the attitude of people prior to and upon seeing those images have been discussed and given explanations for the societys better understanding.Priming is one of the theories that would condone the media concepts and effects of media images to the public. Apparently, the concept of priming will be most rough-and-ready to examine in the light of other theories in the field of communication like framing and agenda set ting. These theories would help the people to understand the concept of priming and its focus on media messages. The Priming Theory During election bm period, much propaganda are existence released on popular media sources like television, radio, newspapers, and stock-still magazines to inform and update the public about the event.Typically, this is the hardest period for the politicians because this is the time when they use up to build a rapport with the mainstream and book them aware about their candidacy. This is in addition the period when the mass media plays a very important role to make them produce the anticipated position in the society (Burstein, 1991). The dissemination of instruction creates a strong recall to the mainstream and the salient issues on media become the reduce of attention of the public.Since the awareness of the people is being determined on their aim of media exposure and participation, the constant release of advertisements and promotions are done by the politicians to reach all the target people. It has been mentioned that the concept of priming can be explained with the use of other theories in fact, agenda setting theory serves as the comprehensive of priming. Agenda setting suggests that mass media may not be self-made in telling the people what to think however it has been successful in telling the mainstream what to think about.Mass media may not tell people to buy a certain product but the advertisements on television and billboards would affect the behavior of the consumers because of its persuasive appeal. In agenda setting, the media does not bid people to conform but instead present the idea totally and let the people do the rest (Birkland, 1998). In other words, the media shows images in a way the people would easily get the messages that are being conveyed on media concepts.According to agenda setting theory, the media highlight a certain issue or certain part of the controversy to make the people put t oo much attention on the salient issues rather than to those issues that media considers as less important. Apparently, issues help to develop the perceptions of people toward reality. They provide normal categories which organized the knowledge of the mainstream and their experiences in a large semantic modeling relevant for communication in the community.